Objectives

• Promote awareness and to trigger the developmental mode of decentralised powerloom sector.
• Disseminate information about the modalities and benefits of schemes, programmes.
• Create an enabling environment for publicity.
• Give wide publicity, including event based publicity etc. through electronic, print, film media, multimedia, to the Powerloom schemes, programmes.
• Encourage voluntary action for ensuring effective implementation of schemes, programmes.
• Organize Buyer-Seller Meets and Reverse Buyer-Seller Meets to promote market for powerloom product.

Financial Assistance Provided for

• Help Centre
  • Disseminate information on Government Schemes of Powerlooms.
  • Facilitating/ Liaison with Banks for Powerloom Entrepreneurs.
  • Dedicated helpline to Powerloom Weavers.
  • User friendly customer web portal.
  • Registration of powerloom weavers to avail facility/ benefits.
  • SMS alerts on new developments and initiatives.
• Entrepreneur Cell, Design and Technical Advancement.
• IT - Development of online-portal / mobile application in respect of schemes implemented by Government of India.
• Awareness and Market Development Programmes : Seminars/Workshops, Buyer-Seller Meets, International events like Reverse Buyer-Seller Meets, E-platform for marketing of Powerloom products, Exposure Visit of Weavers and Conducting studies, surveys and evaluation of programmes/ Schemes on the special needs.
• Publicity in Electronic and Print Media.